The Situation

Sharper Thinking were asked to provide a training workshop for a specific customer’s sales team. This was to support them with both new and existing product ranges being sold by the company.

 

The Activity

Sharper Thinking, with their in-house technical know-how, understanding of the gardening retail sector and their experience of the retailers which operate within the industry, developed a number of training workshops for the clients’ sales teams. This included assessment of the end customer, defining product USPs as well developing points of difference to competitor products to enhance selling opportunities. It also included a refresher on pricing and sales techniques. Sharper Thinking first researched products, the product categories and the market within which the client operate They then wrote and presented the necessary training programme and provided subsequent support to the sales team as they started to implement the sales strategy.

 

The Result

Sales representatives were invigorated and empowered with knowledge from the presentation and training. This has enabled them to have a renewed confidence in the range when selling and has allowed them to find new opportunities utilising a ‘more informed’ position when selling the products.

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